Privacy Policy

1. About GEBFIELD

GEBFIELD is an agricultural technology project that brings together field data, monitoring, agronomic insights and farm operations. This policy covers information handled in connection with the project’s website, services and activities.

2. Scope

This policy applies to the GEBFIELD website and, where available, its platform interfaces, AI features, connected devices and pilot programmes.

Some features may be under development or available only through individual pilots. References to these features apply only when they are provided and involve the collection or use of information.

Third-party websites and services have their own privacy policies.

3. Information we may collect

Depending on how you interact with GEBFIELD and which services you use, we may collect:

• Contact information: your name, email address, phone number, organisation, role and the contents of your enquiry.
• Account information: details needed to provide and manage access, including login information, user roles and permissions.
• Farm and field data: field boundaries, crop and soil records, sensor readings, imagery, observations and operational records that you or connected devices provide.
• Equipment data: location, operating status and other telemetry from connected machinery or devices.
• Business and programme information: planning inputs, costs and supporting documents you choose to share.
• Recruitment information: CVs, portfolios and other information submitted when applying to work with us.
• Technical information: IP address, browser and device type, requested pages or features, timestamps and system logs.

Farm and equipment data may qualify as personal information when linked to an identifiable person. This policy applies to that information as well.

4. How we use information

We use information, as relevant to the services you access, to:

• Respond to enquiries and communicate with you.
• Provide, manage and support accounts, services and pilots.
• Analyse field and operational data and provide recommendations, tasks and reports.
• Maintain security, troubleshoot issues and improve service performance.
• Review applications and collaboration proposals.
• Produce aggregated or de-identified analysis and reporting.
• Fulfil applicable obligations and manage service agreements.

We do not sell personal information or use farm operating data to advertise third-party products to you.

5. AI and automated features

Where available, AI features may help interpret data and generate recommendations, plans or alerts. These outputs support human judgement. Important operational decisions should be reviewed by the responsible user or specialist.

Any use of information to develop or evaluate models is subject to the applicable service terms, permissions and safeguards. Aggregated or de-identified data is preferred where it can serve the same purpose.

6. Permission and service arrangements

We handle information as needed to respond to your requests, provide agreed services, maintain and improve our operations, or fulfil applicable obligations. Where consent is required, we ask for it.

When we process information on behalf of a business customer, we follow the relevant service agreement and the customer’s instructions. The customer’s own privacy notice may also apply.

7. Sharing information

We may share information with service providers and partners that support hosting, communications, data storage, technical support, analytics or field operations, where needed for those activities and with appropriate safeguards.

Information may also be shared where required by applicable rules or necessary to protect rights, safety and security.

When you request an integration or ask us to send information to a laboratory, agronomist, programme provider, verifier or another external party, we share the relevant information according to your instructions and the applicable service arrangements.

8. Data retention

We retain information for as long as needed for the purpose for which it was collected, including providing services, handling enquiries, maintaining security and meeting applicable obligations.

Retention depends on the type of information and the relevant service arrangement. When information is no longer needed, it is deleted or anonymised, subject to any applicable retention requirements.

9. Security

We use reasonable technical and organisational measures to protect information against unauthorised access, loss or misuse. No method of transmission or storage is completely secure.

Please keep your account credentials confidential and avoid sending sensitive personal information unless it is necessary and an appropriate submission method has been provided.

10. Processing locations

Information may be processed in locations where our team or service providers operate. Where required, appropriate safeguards apply to transfers between countries.

11. Your choices and requests

Depending on the rules that apply to you, you may be able to request access to, correction of or deletion of your personal information, restrict or object to certain uses, request a portable copy, or withdraw consent.

To submit a privacy request, use the contact details or enquiry form provided on the GEBFIELD website. We may need to verify your identity before responding.

If your information is managed through an organisation using GEBFIELD, you may need to contact that organisation directly. Where applicable, you may also raise a concern with the relevant data protection authority.

12. Children

GEBFIELD is intended for adults and professional audiences. Our services are not directed to children, and we do not knowingly collect personal information from children.

13. Cookies and analytics

The website and available services may use cookies or similar technologies to enable essential functions, maintain security and remember preferences.

If optional analytics or other non-essential technologies are used, information about them and any required consent choices will be provided through the relevant interface. Where consent is required, these technologies are used only after you agree.

You can also manage cookies through your browser settings. Disabling essential cookies may affect some functions.

14. Updates

We may update this policy as GEBFIELD and its services evolve. The current version will be available on this page, and significant changes will be communicated where appropriate.

15. Contact

For questions about this policy or the handling of your information, contact the GEBFIELD team using the contact details or enquiry form provided on our website.